Surgeon-Led Specialist Clinic

Led by plastic surgeon Dr. Ayad Harb, we pride ourselves on the standard of care, quality and safety of our treatments.

Central Clinic Locations

SRGN has three state of the art clinic locations in Central London, Bicester & Ascot.

Care Quality Commission

We're regulated by the independent regulator of health and social care in England.

GMC Registered Surgeons

All of our surgeons are registered with the General Medical Council.



Full Face Design

Medically Reviewed April 2023, by Dr. Ayad Harb, one of the world's leading plastic surgeons

About Full Face Design

The human face is more than just a canvas of expressions; it's the very essence of our identity, narrating tales of our age, genetics, emotions, and life experiences. Over time, as we progress through different phases of life, our face, too, undergoes transformations. Whether it's the touch of time, environmental factors, lifestyle choices, or perhaps past injuries, these changes can sometimes become more prominent, causing one to seek avenues for rejuvenation.

Full face design, a revolutionary paradigm in the world of aesthetic and plastic surgery, serves as this avenue. It doesn't merely focus on isolated facial features; instead, it considers the face as a cohesive unit. This holistic approach seeks to rejuvenate and enhance the entirety of facial aesthetics, with the ultimate goal of achieving a balanced and harmonious look. And while the concept might seem superficial to some, the profound impact of feeling confident in one’s appearance can indeed be transformative on both mental and emotional levels.

At the heart of full face design lies a profound understanding of facial anatomy. Every face is unique, and every individual has distinct facial characteristics that define them. Recognizing these subtleties is paramount. An eyelid that droops, a chin that might seem less pronounced, or cheeks that have lost their youthful plumpness over time – each of these nuances forms a piece of the puzzle. However, addressing these in isolation might not yield the desired results. The beauty of full face design is in understanding how each feature interacts with the other, influencing the overall facial balance.

One of the key considerations in full face design is the interplay between ageing and facial features. With time, our skin loses its elasticity, volume diminishes, and gravity tends to have its say, leading to sagging. While these are natural progressions, for many, they might overshadow the inherent beauty and character of their face. Full face design addresses these concerns not just as signs of ageing but as areas where aesthetic harmony can be reintroduced.

Furthermore, there's a significant segment of individuals who approach full face design, not primarily for age-related concerns but for congenital or developmental reasons. Some might feel that their facial features don't align harmoniously, causing them distress. Here, the goal is to respect the individuality of the face, subtly enhancing or refining features to bring forth a more symmetrical and balanced appearance.

The process at SRGN begins with an in-depth consultation. It's a two-way dialogue where we, as practitioners, understand the desires and concerns of our patients, while they gain insights into what the procedures entail. Crafting a plan then becomes a collaborative effort. The bespoke treatment approach ensures that the outcome aligns with the patient's vision while maintaining the authenticity of their facial structure.

Expertise in full face design mandates a delicate balance between science and art. The science involves surgical precision, understanding the intricacies of facial tissues, and knowing the right interventions. The art, however, is in envisioning the outcome, sculpting the face with subtlety, ensuring that the results are not just aesthetically pleasing but also resonate with the individual's identity.

At SRGN, our commitment to full face design is underpinned by the blend of this science and art. With each procedure, we aim to unveil the inherent beauty of the face, ensuring that the results, while visibly transformative, feel innately natural. It's about enhancing, refining, and rejuvenating, all while ensuring that the essence of one’s identity remains untouched.


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Types of Full Face Design


When we discuss rejuvenation in the context of full face design, we're talking about a comprehensive approach to mitigate the inevitable touch of time on our facial features. As the years pass, our skin gradually loses its elasticity, collagen production decreases, and the once youthful volume and plumpness of our face may begin to wane. Exposure to environmental stressors, like the sun's harmful UV rays or pollution, can expedite this process, leading to premature aging signs. Additionally, repeated facial expressions, genetics, and lifestyle choices further contribute to the appearance of fine lines, wrinkles, and sagging skin.

Rejuvenation seeks to restore this lost vitality. It's not merely about erasing wrinkles or tightening the skin but more about reintroducing a youthful essence that feels authentic. This approach carefully assesses how different regions of the face have aged in relation to one another, ensuring that interventions provide a cohesive, refreshed appearance. Procedures might range from non-invasive treatments like laser therapy and dermal fillers to more extensive surgical options, always aiming to achieve a natural, revitalised look that resonates with one’s age and persona.


Everyone is born unique, with facial features that define them. However, for some, these inherent facial characteristics might seem disproportionate or misaligned, leading to feelings of self-consciousness or dissatisfaction. That's where harmonisation in full face design comes into play. It's an aesthetic journey that seeks to bring a more symmetrical and balanced appearance to the face, without altering its inherent character.

The principle behind harmonisation is understanding the golden ratios of the face. It's about ensuring that each feature, be it the eyes, nose, lips, or chin, complements the others. The goal isn't to achieve perfection but harmony. Techniques may involve reshaping a nose that feels too prominent, augmenting lips to better match the facial proportions, or subtly adjusting the contour of the chin and jawline. Through meticulous planning and execution, harmonisation aims to enhance one's natural beauty, allowing each feature to seamlessly blend with the others, creating a harmonious whole.


Augmentation stands as a testament to the possibilities of modern aesthetic procedures. While rejuvenation addresses age-related changes and harmonisation seeks balance, augmentation focuses on enhancing or modifying existing facial structures to achieve a desired aesthetic outcome. For many, it's about accentuating certain features that they feel can better reflect their inner vision of themselves.

For instance, someone might desire higher cheekbones, a more pronounced jawline, or fuller lips. Augmentation can make these aspirations a reality. Through a combination of surgical and non-surgical techniques, such as implants, fillers, or fat grafting, specific areas of the face are enhanced. But it's essential to understand that augmentation is more than just adding volume or changing shape. It’s about ensuring that the enhancements look and feel natural, preserving the authenticity of the face while elevating its aesthetic appeal.


Life can sometimes leave its mark, be it through traumas, accidents, or previous surgeries that didn't yield the desired outcomes. Restoration in full face design is a beacon of hope for those seeking to regain their original appearance. The primary goal is to correct scars, deformities, or any anomalies, restoring the face to its natural state or as close to it as possible.

The challenge and beauty of restoration lie in its complexity. It requires a profound understanding of facial anatomy, a keen eye for detail, and an empathetic approach. Techniques may involve scar revision, grafting, or reconstructive surgeries, always aiming to provide the most natural appearance possible. At the heart of restoration is the belief that everyone deserves to look and feel their best, regardless of past events. Through meticulous care, expertise, and compassion, restoration seeks to give individuals a renewed sense of confidence and self-assurance.


Dermal Fillers

In the modern landscape of aesthetic medicine, dermal fillers have emerged as a cornerstone for facial rejuvenation and enhancement. Their rise in popularity is not without reason; these treatments offer a non-surgical, minimally invasive pathway to address a myriad of facial concerns, ranging from volume loss and wrinkle reduction to contouring and feature accentuation.

Dermal fillers, in essence, are gel-like substances adeptly injected beneath the skin surface. Their primary component, hyaluronic acid, is a naturally occurring molecule found in our skin. This molecule plays a vital role in retaining moisture, ensuring our skin remains hydrated and plump. However, as we age, our natural reserves of hyaluronic acid begin to deplete. This depletion manifests as volume loss, the formation of wrinkles, and a general sagging of the skin. By reintroducing hyaluronic acid through dermal fillers, we can mimic the skin's inherent structure, offering a rejuvenated appearance that feels natural to the touch and pleasing to the eye.

Beyond mere rejuvenation, dermal fillers have also paved the way for targeted facial enhancements. For those seeking to accentuate certain features or achieve specific aesthetic goals, fillers offer a flexible solution. Whether it's sculpting a more defined jawline, amplifying the volume of the lips, or enhancing the cheekbones, the versatility of dermal fillers allows for tailored treatments that resonate with an individual's unique facial structure and aesthetic desires.

Safety and efficacy are foundational when considering any aesthetic treatment. At SRGN, we prioritise these aspects with utmost diligence. Our practitioners ensure that every dermal filler procedure adheres to the highest standards of clinical precision and hygiene. 

Furthermore, the comfort of our patients is paramount. Anaesthesia or numbing agents are often used to ensure a pain-free experience, and the treatment itself is swift, often concluded in less than an hour. One of the most remarkable aspects of dermal fillers is the immediacy of the results. Almost instantly post-treatment, patients can witness a transformation, one that remains evident for several months, if not years, depending on the specific filler used.

Dermal fillers represent a harmonious blend of science and aesthetics, offering individuals an avenue to both rejuvenate and enhance their facial features. At SRGN, we are committed to ensuring that each dermal filler treatment not only addresses specific concerns but also integrates seamlessly with the holistic facial harmony, reflecting a naturally refined and youthful appearance.

About Our Clinic

Located in the heart of Ascot, Bicester, and London, the SRGN Clinic exemplifies afusion of cutting-edge science, unparalleled skill, and an unwavering commitment to patient care. The clinic stands as a beacon of excellence in thefield of aesthetic and plastic surgery.

Leading the team at SRGN is Dr. Ayad Harb, a renowned plastic surgeon and aesthetic trainer. His expertise, honed by years of experience and a genuine passion for improving lives, defines the very core of the clinic's ethos. Dr. Harb's innovative techniques, combined with an artistic eye for detail, enable him to deliver consistently exceptional results that are tailored to each patient's individual needs and desires.

At SRGN, we believe in the transformative power of aesthetic and plastic surgery. Our treatments, ranging from non-invasive procedures to complex surgical interventions, are designed to enhance and accentuate your natural beauty. We strive to provide a safe, comfortable, and confidential environment where you can discuss your aesthetic goals openly, and together we create a treatment plan that brings these goals to life.

Every member of the SRGN team shares a deep commitment to patient care. We prioritise your comfort, safety, and satisfaction from the moment you step into our clinic. Each of our facilities mirrors the luxury and tranquility of their surroundings, offering a serene space where you can embark on your journey to self-improvement.

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